STYLEPIT conquers Europe by exporting online
STYLEPIT is a Danish fashion website, established in 2000, providing its customers with the latest trends in clothing produced from high-quality materials and offered at affordable prices. STYLEPIT was one of the first to make AdWords its own and use it to generate traffic and sales on their website. And the success has been tangible. They have gone from being an assortment of Danish online stores within the SmartGuy Group to being just one full store under the STYLEPIT name with 350 employees and a presence in 18 European countries in 2014. According to Head of Digital Marketing Bjørn Brok, Google has played a key role in the success story: “Google’s products play a crucial part in our business. And in them we also find our best ROAS. Google is undoubtedly our biggest marketing partner, and they have played a huge role in the expansion we have experienced.” In 2014 STYLEPIT invited yet another product into the marketing fold: “In the fourth quarter of 2014 we moved half of our TV budget to YouTube to great success. And by 2015 we already expect all of that budget to be spent on YouTube, so the close cooperation with Google continues,” concludes a satisfied Head of Digital Marketing at STYLEPIT.
Google is undoubtedly our biggest marketing partner, and they have played a huge role in the expansion we have experienced.