More visitors thronging to Topolščica spa every year
The thermal waters in Topolšica have been attracting visitors since the 16th century. However, it wasn't until the eighties that Topolšica's spa traditions gave rise to a state-of-the-art hotel and catering service, accompanied by the provision of numerous recreational activities. Marketing Manager Andrej Skok explains that most of Topolšica's digital advertising budget is invested in Google AdWords, since it has proved to be the most effective tool. Over the four years since the company first deployed AdWords, it has gained considerably in visibility and seen a growth in sales. Andrej believes that it is "Google's efficiency and support that have put us firmly on the map." Using AdWords enables them to maintain a constant market presence, with a current offering based on experience and metrics that often make it possible to know in advance whether a campaign will be effective. Mr Skok says: "Google is there to help us implement our decisions. As it is always accessible, you can literally keep adapting to market conditions." "Targeting and control have become crucial for planning operations and sales. Since AdWords enables both, we are using it more and more for direct marketing."
Google's efficiency and support have put us firmly on the map.