A Growth Engine for Europe

Talleres Inyecmóvil is a car garage and dealership which repairs, purchases and sells used cars. A few years ago, it launched a new line of business: selling and installing systems which use LPG, an alternative to petrol with lower levels of pollution and consumption. To publicise its new technical service, Talleres Inyecmóvil relied on Google AdWords for its advertising, and has since reaped the rewards. As an LPG pioneer in Spain, the company now receives customers from all over the peninsula who come to have the system fitted to their cars, and turnover has increased by 10%. Juan José García, Manager of Talleres Inyecmóvil, believes that Google is a very effective search engine and concludes: “Thanks to Google, we have been able to launch a new line of business.”