Daperton finds the key to building market share in Madrid
Daperton is a vehicle rental company and part of the Daperton Group. When Google AdWords was first launched in 2000, Daperton’s management team decided to trial it for their advertising, and they have been using it enthusiastically ever since. AdWords gives Daperton a high degree of visibility on the Internet, especially in their area of expertise, and helps them reach customers throughout Spain. But more importantly it helps them convert their advertising investment into sales. Furthermore, the AdWords technical team provides Daperton with excellent advice. David Pérez-Tomé, Business Director, comments: “We are very happy with them. They offer a high-quality service that is tailored to the customer with a human touch.” Now Daperton can compete head to head with larger companies and has become one of the leaders in its market sector in Madrid. “For us, Google is very important; it is to us what a hammer is to a carpenter. AdWords has enabled us to develop the business,” David says.
For us, Google is very important; it is to us what a hammer is to a carpenter. AdWords has enabled us to develop the business.