A Growth Engine for Europe

Autoescuela San Cristóbal, located in Cuenca, Spain, is one of the most prestigious driving schools in the country. It’s known as “the driving school of the famous” because more than 100 Spanish celebrities have obtained their licence there. The driving school’s management team has been using Google AdWords since 2006 and the results speak for themselves. The school’s adverts have helped to promote its successful intensive teaching method. As a result, Autoescuela San Cristóbal has been able to compete with well-known driving schools in other regions. In fact, it now gets clients from all over Spain, and even abroad, and helps its students find accommodation in the city as part of its service. Director Rafael Lozano comments: “AdWords has been instrumental in promoting our school both in Spain and abroad.” As a result, turnover has increased by approximately 65% and in peak season the school hires two extra people to handle the increased demand.