A Growth Engine for Europe

SienteGalicia is an agency that offers hotel packages for all types of getaways in Galicia: relaxation and wellness, romantic weekends, sightseeing, dining and more. With very competitive prices, their offerings are designed to promote the magnificent heritage, nature and culture of the Galician region. Since the launch of the project in 2011, the three founders of SienteGalicia have always relied on Google AdWords as an advertising channel. Thanks to this tool, they have managed to attract their desired target audience and have seen their billings increase rapidly. In 2014, their income grew by 50% in comparison with the previous year. Furthermore, as a direct result of SienteGalicia’s growth, they have been able to add two more people to their team. According to Keina González, one of the founders, AdWords is a very important tool for growth – that’s why SienteGalicia has dedicated 80% of its advertising budget to AdWords. The Galician entrepreneur has a very positive assessment of where SienteGalicia is heading: “Although we only recently started the business, it’s supporting us financially and we have new projects in mind.”