A Growth Engine for Europe

Shui Viajes is a small travel agency specialising in Asia and Oceania. It has a team of guides who are experts in the Far East and it offers organised trips for all types of clients, from honeymooners to families with children. In 2007, the agency began using Google AdWords to gain visibility on the Internet, and gradually this tool has gained weight in their business model to encompass 80% of their advertising budget. Thanks to AdWords, Shui Viajes now has clients throughout Spain and is able to compete with much larger agencies. “Sometimes, even large companies ask us to design their trips,” notes Roberto Pili, the agency’s Director. Roberto emphasises how easy AdWords is to use and believes that Google has helped them to enhance their brand: “You could say we’re the craftsmen of the travel industry, and Google is helping us to build a modern and efficient brand image.”