A Growth Engine for Europe

BookingCar.com is an online rental car agency operating in 175 countries, with its headquarters in La Manga del Mar Menor, Murcia. Since it only offers its services on the web, BookingCar.com relies on a strong online presence and for this reason, puts its trust in Google’s primary advertising tool, AdWords. When BookingCar.com began to use AdWords in 2006, its clientele grew rapidly, leading to an increase in revenue. In recent years BookingCar.com has seen its growth stabilise, which has enabled it to focus on developing the business. Manager Javier López particularly appreciates AdWord’s simple and fresh approach, and has noticed improved returns on specific campaigns. “Google’s partnership offers great strategic value and has been invaluable to the business,” he says.