A Growth Engine for Europe

Irish company ParcelDirect.ie has been using Google AdWords since the company started in 2013. ParcelDirect.ie is dedicated to offering individuals and businesses the chance to send parcels to over 240 countries worldwide for less – up to 50% in some cases. The company can do this because its massive buying power enables it to secure huge discounts with the world’s largest and most trusted courier companies. For Director Stephen O’Sullivan, "Google AdWords has been paramount to our business. It has been hugely positive in terms of visibility and reaching the right audience.” AdWords has raised the company’s profile and, most importantly, significantly increased sales. Stephen has also been impressed by the power of Google Analytics to identify potential customers and track their behaviour. “Analytics has introduced us to demographics even we didn’t know existed,” he says. The result? Effectively targeted campaigns, better positioned ads and more return for the budget. And Google keeps on delivering. Since its last interaction with Google, the company has seen both sales and visits to its site increase by 20 to 30%.