Luxury holiday home for cats grows online
Cattery Cottage is a holiday home with a difference – it caters entirely to cats. Owners can leave their lucky cats to get pampered while they themselves are away on holiday. Cattery Cottage’s Owner Martina Fitzell-Conway opened her doors to customers in 2010, and she has been using Google AdWords practically from the beginning. Within three months, business was going so well that Martina was able to leave her day job. Today, 95% of Martina’s marketing budget goes online, and the majority of her business comes from AdWords. “I live in a remote area, and AdWords has really helped me reach people who may not be able to find me otherwise,” says Martina. “Funnily enough, many of my customers are people working in IT who found me when searching on Google.” Word of mouth is also a great business generator for Cattery Cottage, as the glowing customer reviews on the company’s website testify.
I live in a remote area, and Google AdWords has really helped me reach people who may not be able to find me otherwise.