60% of La Tienda HOME's turnover comes from their online campaigns
La Tienda HOME is the leading online store selling soft furnishings and bedding. It specialises in household items such as sofas, mattresses, bed bases, couches, pillows, bedclothes and accessories. Founded in 2003 with a staff of three, it now has 27 employees. One of the factors that has assisted its meteoric rise is Google AdWords. The company uses the Google advertising service to position itself on the Internet, and with its help, it has hugely increased its sales and earnings. “Thanks to the high profile that AdWords has given us, we've been able to stand out,” claims Jaime Rubio, company CEO. In fact, today 60% of their turnover comes from here. Although they advertise across other digital channels, nothing gives them the return they get from AdWords, which is why they put most of their investment into this service. “Google has helped us grow in three ways,” Jaime explains, “by positioning us online, giving us simple, effective tools to use and offering us good advice.”
Thanks to the high profile that AdWords has given us, we've been able to stand out.