Skin treatment provider smooths its path to success with Google
Dermedis was established in 2004 and specialises in aesthetic skin treatments. The company uses the latest medical technologies, as well as special active cosmetics. Today Dermedis has six treatment clinics in Germany’s major cities and operates a highly successful online shop selling its own range of exclusive cosmetic products. Dermedis uses Google AdWords, Google Shopping and Google+. “Our products and services aren’t aimed at the masses, which is why we need very targeted marketing,” says Dermedis Managing Director Rainer Hoss. To achieve this and avoid wasting precious resources, Dermedis decided in 2004 to increase its AdWords advertising activities. “It’s unbelievable how many people we can reach with Google,” says Hoss enthusiastically. “We now have 100,000 online visitors each month. In the past you had to sink vast amounts of money into print advertising to achieve that kind of result.” Aside from Google, Dermedis also uses Bing and various industry platforms as well as some traditional advertising channels. Over six years ago, Dermedis expanded its fruitful partnership with Google by establishing its own online shop, which is already enjoying great success. “Today the shop generates a substantial amount of our turnover. It has also played a major role in making us market leaders in active cosmetics,” concludes Hoss.
It’s unbelievable how many people we can reach with Google. We now have 100,000 online visitors each month.