Voucher code company boosts its profile and turnover with AdWords
The platform coupons4u.de was founded in 2004 and promotes voucher codes for a wide range of shops and services. Based in Chemnitz, the company has 14 employees and uses the entire spectrum of Google products – from Calendar, to Maps and Drive. Google AdWords has been a key part of the business since day one. “With the help of AdWords, we have massively boosted our profile, increased our reach, run campaigns that have brought conversions and attracted much more traffic to our site,” explains Owner Torsten Latussek. “AdWords was definitely the key contributing factor to our growth.” Latussek is delighted that his company generates around 50% of its total turnover using Google AdWords. Above all, he appreciates Google products’ reach and ease of use. “We are on Facebook and Bing, although mainly just to keep expanding our online community,” continues Latussek. “These platforms are less important to us, because they only provide a fraction of the reach that AdWords offers.”
With the help of AdWords, we have massively boosted our profile, increased our reach, run campaigns that have brought conversions and attracted much more traffic to our site.