Campaign planning agency uses AdWords to open doors with new clients
Total Media has been planning media campaigns and buying media to help launch and grow brands since 1982. The company has been using Google AdWords for seven years and is a Google Partner for the AdWords programme. “AdWords was one of the first platforms to allow us to buy digital media directly,” says Head of Digital James Duffy. “With AdWords, one of the key benefits is that we can retain complete control of the campaign. The ability to create truly integrated campaigns, by purchasing things like YouTube inventory and aligning campaigns with TV and radio, is also a great benefit.” Not surprisingly, Total Media’s success with using AdWords for its clients has led to a definite increase in revenue and staff. At the same time, as James says, “AdWords helps Total Media introduce clients to the benefits of using digital because it’s very easy to prove it works.”
It’s very easy to prove AdWords works.