A Growth Engine for the UK

South Devon Wine Tours is a young company introducing customers to the delights of Devon wines by providing trips to local vineyards.​ For Andy Benham, Owner of South Devon Wine Tours, Google AdWords is the best way to target and win the kind of customers he wants. “It not only enables us to reach our target market, but also people we wouldn’t have reached otherwise, making it extremely cost-effective,” says Andy. “It’s also measurable.” This is where Google Analytics, in particular, comes in. As a delighted Andy says: “The level of detail is amazing.” Apart from the great results Andy has achieved with AdWords and Analytics, he’s also a fan of Google’s customer service. “Google has taught us a lot of tricks and how to refine our keywords,” he says. “We’ve also had exceptional customer service. It’s been staggeringly good. People from Google phone us up all the time to tell us how we can make small changes to see better results.”