A Growth Engine for the UK

Secret Compass leads adventurous and independent individuals on pioneering, exploratory exhibitions to the world’s last undiscovered places. YouTube has played a vital role in promoting Secret Compass from the very beginning and, today, the company has its own YouTube channel. As Tom Bodkin, Co-Founder and Managing Director says, “YouTube is a very powerful marketing medium. We’re selling an experience and the best way to get a picture in your head of what we do is to see it on film. If someone’s interested in us, we send them straight to YouTube.” As well as YouTube, Secret Compass also uses Google Apps for Work to share information in the Cloud. Tom is certain that without apps like Google Docs, Secret Compass wouldn’t have been able to grow its business to the point where it’s enjoying 100% year-on-year growth. “Being able to share information with people halfway across the globe as if they’re in the office next door is vital,” Tom says. “Because everyone, wherever they are in the world, knows how to use Google products, we save valuable time and money.”