Leasing company increases website hits and number of enquiries
VWP Shortlease enables business customers to benefit from the advantages of leased vehicles by offering flexible terms. The Dutch company has been using Google AdWords and Analytics since 2006, with search engine optimisation being carried out by Forresult, an Internet marketing agency in the town of Enschede.
Over the last few years, VWP has seen substantial growth in visitor numbers and requests for quotes. The number of visitors who arrive via AdWords has risen, and quotation requests are up significantly to around 40 a month.
“I use other tools too, but AdWords results are always the first thing I look at, because they contain the most information,” explains Forresult’s Search Engine Optimiser Anouk Timmerman “AdWords makes a valuable contribution to my clients’ success by helping them to decide whether any improvements are needed to maximise the results of their advertising.”
AdWords results are always the first thing I look at, because they contain the most information.