Creativity centre boosts client numbers by 50%
Vėjų Fėja is a creativity centre that delivers informal training for adults and children, and organises events. The company’s business is seasonal, so it runs Google AdWords campaigns before summer, for example, when parents are planning summer camps for their children, or when the start of the school year is approaching.
Vėjų Fėja Manager Ilona Balkuvienė says she is certain that AdWords is effective, with the flow of potential customers growing by as much as 50% during the campaigns. For the moment, the company is using only regular AdWords functions – but it plans to start taking advantage of AdWords’ remarketing opportunities as well in the near future.
When asked why she likes AdWords, Ilona says: “Because it’s useful!” Ilona also uses Facebook to publish news updates for the company’s followers, and says that Facebook and AdWords make a good combination. Today about 50% of Vėjų Fėja’s advertising budget goes online, with 30–40% of that spent on AdWords.
Why do I like AdWords? Because it’s so useful!