Glückspilze’s business mushroomed overnight
Tyroler Glückspilze is a mushroom farm that produces and sells high-quality organic gourmet and fresh medicinal mushrooms to food retailers, organic medicinal and therapeutic mushrooms as dietary supplements in dried form, mycorrhiza products, as well as mycelia to commercial growers and hobby gardeners. Founded in 2012, the company aims to establish mushroom farming as a new agricultural sector in Austria. Its range is directed at a very specific target group, which is more like a fan club. This group is not limited to the city of Innsbruck or even to the wider Tyrol, but instead includes mushroom fans all across Austria. Glückspilze has even received its first enquiries from abroad. Thanks to Google AdWords, potential customers in Austria and beyond can be addressed directly and introduced to the company, its range of products and online shop. “Since we started the business, our marketing strategy has helped us continually increase our turnover,” explains Mark Stüttler, CEO of Tyroler Glückspilze. Some 60% of their current customers, and 90% of all revenue from the website, result from marketing carried out using AdWords. Schneider is extremely satisfied: “With AdWords, we can focus on our core business and invest more time and money in research and expanding our mushroom houses.”
With AdWords, we can focus on our core business and invest more time and money in research and expanding our mushroom houses.