Textilshop experiences tailor-made growth
Textilshop is a manufacturer of high quality, custom-made home fabrics from Upper Austria. Its materials are available in both traditional and modern designs and are manufactured exclusively in Austria. From the very beginning, Textilshop has used Google AdWords. The intention was to promote brand awareness on the one hand, and to sell products on the other. Sales are generated on the Austrian market and beyond: more than half of all Textilshop customers are further afield, and the Russian market performs particularly well. “Thanks to AdWords, we are able to launch our own campaigns in Russia, directly from Austria,” reports qualified engineer Gerhard Söllradl, Managing Director and CEO of the company. Around 60% of sales come via Google AdWords, but AdWords also offers a further advantage: it gives employees more time to focus on the company’s strategic and operational development. Gerhard Söllradl is in no doubt: “Without Google, our company wouldn’t have grown that much.”
Without Google, our company would not exist.