A Growth Engine for Europe

The Heat Company® is an Austrian firm headquartered in Altenmarkt, a small town in the state of Salzburg. Established in 1994, it manufactures and sells top-quality thermal wear for outdoor pursuits of all kinds. Its products include gloves, insoles, hand and foot warmers as well as heat patches for the neck and torso. They’re easy to use and generate heat steadily for several hours at a time, making them ideal for both work and play in the great outdoors. Products are made exclusively from natural materials – no chemicals are used in the manufacturing process – and this has proven popular with customers all over the world. The company currently makes around 85% of its revenue from exports, shipping to countries such as Australia, Canada and the USA.

The Heat Company® started working with Google AdWords and Google Analytics in 2007. This brought about a huge sales increase in a very short space of time and the opportunity to market their products across the globe via the Internet. This led to a complete overhaul of the company’s business model, which up to this point had focused exclusively on wholesale trade. Herwig Holzer, director of the company, only has good things to say about the transformation: “We’re much more focused on the end customer now, which can only improve the products and service we provide. Thanks to Google, we have the opportunity to expand our reach and establish a presence all over the world.”