Fitness app producer gets its figures into great shape
Runtastic is active in the field of fitness and health tracking products. Among a variety of offerings in this sector, the company is the developer of the flagship “Runtastic Running & Fitness” app for Android. The app tracks performance (including distance, duration and pace) and progress while walking, running and more, and is currently available in 18 languages via Google Play. The extensive scope of this platform can be challenging – but it also presents tremendous opportunities. In just a few years, the company has successfully built a multilingual team, currently comprised of 103 employees from 22 countries. This continuous team growth has enabled an impressive expansion in the app’s coverage. For example, markets with particularly high user numbers now include Brazil and India. To market the app and other products – many of which complement the core Runtastic app – the company uses a balanced on- and offline marketing mix, with products available via the Internet and in offline retail outlets. Florian Gschwandtner, Runtastic CEO and Co-Founder, is proud of the company's 2014 figures, stating, “Over the past year, Google Play helped us achieve over 25 million downloads worldwide.”
Over the past year, Google Play has helped us achieve over 25 million downloads worldwide.