A Growth Engine for Europe

Alexander Müller is a photographer and an independent contractor. He takes on corporate photography assignments, and also does shoots of people and animals. Additionally, he offers photography courses in his Vienna seminar room, both for beginners and for the more advanced, rounding off his portfolio with photographic tours in a wide variety of territories and countries. Müller has been using Google products from the moment he founded his company in 2011. AdWords has been particularly useful: the photographer estimates that about a third of all his customers became aware of him and his services via this route. Clients Google has helped him acquire include a publishing house, which got in touch with Müller shortly after he started his company. Since then, the relationship has led to two successful book projects. Müller is delighted: “Google AdWords is a top-notch tool, providing terrific support as I continue to acquire new customers.” Thanks to this ongoing success story, he has now taken on his first employee.