A Growth Engine for Europe

Stela Equestrian Centre is located in Byala Cherkva resort, at the foot of the magical mountain of Orpheus in the Rhodopes. The Syarov family established the Centre in 2008 as a way of combining their passions for horses, riding, and the great outdoors. They began advertising through Google AdWords two years later. Happy with their four years of investment, Director Bogdan Syarov says, “AdWords helps us achieve impressive growth of 20–30% a year. Apart from anything else, this gives us confidence that we are competitive in a sector that is only just starting to develop.” Syarov cites another reason to be happy: “Google Analytics reports show an increasing international interest in our site. This indicates that we could aim for a share of the foreign market.” The young Manager is currently targeting his advertising overseas in the UK, Germany and France. He expects to face significantly greater competition in these countries, but feels confident about this move. Bogdan concludes: “Google is the pillar of our online advertising. We believe that advertising in AdWords guarantees powerful results.”