A Growth Engine for Europe

Devision offers a package of services in intuitive web and mobile solution development. The company has used Google AdWords ever since it launched in 2007. This is the tool that has contributed most to its development, and is now the main advertising channel it relies on. Co-founder and Managing Partner Hristo Proynov shares his expert opinion: “Thanks to AdWords, we succeeded in building an entirely new business without middlemen or sponsors. It helps us to successfully generate prospects and convert potential clients, direct traffic and optimise keywords. The upshot is constant, even growth that motivates us to target foreign markets, too. AdWords is our key portfolio broadening tool.” Devision experts also use other Google products, including Google Analytics, Google Webmaster Tools, Google Drive and DoubleClick, which help them develop customer services. Hristo, who’s convinced that Google products are more effective than the alternatives, continues: “As well as using a range of Google products ourselves, we offer almost the entire Google range to our clients, depending on their specific needs.”