Specialist travel agency casts its net wider
Travel agency SportFishing.IO was founded in 2001 and specialises in fishing holidays in Costa Rica. Founder and proprietor Thomas Scheytt offers various package holidays for sport fishing enthusiasts via an online platform. He’s assisted by 1-2 employees in Tuttlingen in Swabia, Germany as well as partners in Costa Rica. The agency uses the entire range of Google products, from cloud-based solutions to Gmail and AdWords. “Seeing as I work in Germany and Costa Rica, I need tools that I can use internationally,” explains Scheytt. “And with Google products I can do exactly that.” The company advertises almost exclusively online and is also active on Facebook and Google+. “Google+ is particularly important for us, because it’s ideal for sharing photos and videos,” continues Scheytt. “The interest-based Circles enable us to address specific target groups directly.” With the help of Google and AdWords, SportFishing.IO has attracted customers from Japan, Australia and the USA. The agency doesn’t just use Google for customer acquisition, but also for customer relationship management. “Put simply, Google is my cloud-based office,” concludes Scheytt.
Google+ is particularly important for us, because it’s ideal for sharing photos and videos.