Size-Factory achieves exceptional growth
Size-Factory is a specialist retailer that caters for big and tall men and provides plus sizes in men’s clothing. Founded by Ludovic Chevalier and Christian Jourdier in 2011, the company has been built using Google AdWords from day one. “Being able to respond appropriately to consumers’ web searches allows us visibility and a highly targeted way of presenting our offering,” explains Alexis Bourdin, Director of E-Commerce. “This has allowed us to develop our online sales and publicise ourselves and our stores.” Having initially employed five people (two of whom were the company’s founders) at two stores in the French capital, Size-Factory has gradually expanded its operations with a new shop in Lille in 2013, followed by a further two stores in Lyon and Nantes in September 2014. Today, the company has 25 employees and has expanded its market into France’s overseas territories and Belgium. “Generally speaking, the Google ecosystem allows us to use interlinked tools to optimise our campaigns. We’ve experienced rapid growth, and AdWords has provided strong support.”
The Google ecosystem allows us to use interlinked tools to optimise our campaigns.