A Growth Engine for Europe

In April 2014, Catherine Dufour and Raoul Relave, a landscaper and landscape architect respectively, created their online garden design business ‘Mon jardin en ligne’. The two professionals provide online garden consultations, responding remotely to their clients’ needs and wish lists with new designs. To spread the word about their launch quickly, recruit potential customers and get business going straight away, Catherine and Raoul invested in AdWords campaigns right from the start. “We were looking to get increased visibility and more hits.” The results speak for themselves. “Half our visits are generated by Google campaigns. In other words, each time we run a campaign, our concept pulls in more and more potential customers.” And although their customers are predominantly in mainland France, AdWords has already helped generate enquiries from much further afield like Mexico, and Réunion in the Indian Ocean. What’s more, testing the keywords they use for the campaigns has given Catherine and Raoul information they can use to improve the site in the future. “I’ve been just as impressed by the quality of customer service we experience. Google products are very comprehensive and tailored to our needs.”