A Growth Engine for Europe

Rockin’ Papas is a cosy restaurant and bar located on the ground floor of a hotel of the same name, in Jurmala, Latvia’s premier seaside resort. While the restaurant’s interior pays tribute to American cinema and music legends, chef and owner Aleksandrs Pasesnikovs whips up gourmet fish and meat dishes, refreshing salads and scrumptious desserts. He took over the restaurant in the summer of 2014, and from the start Google AdWords has been an important tool for reaching potential clients. The seasonal nature of tourism in Jurmala means that, during winter, Rockin’ Papas’ main line of business is banquet catering. The restaurant’s marketing focus is on building its brand for banquet catering, and AdWords has proven to be a great help in achieving this. As Aleksandrs says: “Google AdWords is a great opportunity for development. It is an easy-to-use product that has few competitors in Latvia.”