A Growth Engine for Europe

As a small enterprise offering dance lessons to children aged three to ten, Colour Point is always on the lookout for new students. In November 2013, some parents suggested the firm try using Google AdWords to boost business – and almost immediately, several new children signed up. Now, after using AdWords for just a year, the company no longer has problems attracting new students. Colour Point only advertises to prepare for peak seasons, which is generally from August to October and again from January to March. But most importantly, its revenues have soared 30% in less than a year. The company’s now planning to hire more teachers to cope with the extra demand and to expand the range of dance classes it offers. As Founder and Director Anda Rage says: “Google AdWords delivers results without extra effort. It has produced results much faster than other types of advertising.”