Party caterer Partyservice doubles turnover using AdWords
Hamburg-based catering firm Partyservice Malich was established in 1989. It had been operating for years, yet only a very limited group of people were aware of its services. “Outside Hamburg, we pretty much didn’t exist,” recalls Owner Jens Malich. “And even within the city, the only business came from people whom I had personally given a business card.” In 2011 Malich began using Google AdWords; it didn’t take long before he was reaping the rewards. “Thanks to AdWords, we’re now visible online alongside larger providers, and we’ve been able to grow to an extent that was previously unimaginable,” continues Malich. “It’s hard to believe, but we’ve increased our turnover by over 100% and it’s fair to say AdWords played a major role.” These days, the company has five permanent employees and engages numerous freelancers. It aims to continue expanding with the help of AdWords. “Thanks to Google AdWords, our company is growing,” concludes Malich.
We’ve increased our turnover by over 100% and it’s entirely due to AdWords.