Packoplock Scandinavia – one of e-commerce’s fastest growing suppliers
The Norrköping company Packoplock Scandinavia supplies packaging and packing products to thousands of online merchants and retail stores. The business targets smaller businesses who can’t order their own-brand packaging, but need to buy boxes, bags and labels in lesser volumes from a one-stop shop.
The e-commerce sector is growing, and Packoplock is growing with it: they have gone from zero to 45 employees in seven years and a significant portion of this growth is down to Google AdWords, which, for six years, has brought Packoplock many new customers. “We’ve brought in thousands of customers via Google. One of our major customers, who found us through AdWords, spends hundreds of thousands of kronor with us every year,” explains a satisfied Mikael Holmberg, the company’s CEO and Founder. Holmberg estimates that between 5,000 and 7,000 of their customers are online merchants. “Google is a vital cog in our machinery because the majority of our sales are online. I like that AdWords is user friendly, and above all proactive in terms of suggesting improvements so that you make progress more easily,” concludes Mikael Holmberg.
Google is a vital cog in our machinery because the majority of our sales are online