A Growth Engine for Europe

KitchenTime is expanding fast, in line with the rapid growth in demand for kitchen appliances. In terms of marketing, its solid range of kitchen products is underpinned by Google AdWords and Analytics. “We spend a large part of our marketing budget on AdWords. This year we have seen growth of around 200%, and AdWords has accounted for some 30% of our turnover, so it’s been a major factor,” explains Joel Falck, Founder of KitchenTime. Right now, KitchenTime is expanding within Scandinavia with the help of Google Analytics and AdWords. “Shortly we will also be launching in Denmark: AdWords will be important there. We use Analytics to see how things are going in the various markets, as well as using Google Trends to see movement in different markets and how our product categories are doing in relation to one another,” says Joel. The fact that Google’s products are scalable means they can grow with the company and its changing advertising strategies. “Google’s products deliver great value for money, are powerful, and work well whether there are just two of you in the company – or hundreds. They have made us a better company, we have helped more customers, and employed more people,” concludes Joel Falck.