Mudanzas Online optimises how it gets new customers
Mudanzas Online is a virtual directory of moving companies. Just by filling out a simple form on their website, you can request quotes from different companies and choose the deal you like best. In this way, Mudanzas Online not only facilitates the search for individual moving companies, but also provides business to more than 100 movers at different locations throughout Spain. Google AdWords advertising generates the majority of their conversions, and thanks to AdWords’ segmentation options, allows Mudanzas Online to reach a very specific audience. “We could advertise on television or road signs, but we believe in AdWords because it is what has worked best – we know we will be connected with people who are really looking for our service. We see no more efficient way to boost conversions," explains Roberto Nieto, Founding Partner of the firm. With the help of AdWords, Mudanzas Online has managed to significantly increase their income and have expanded into different regions. Their aim is to consolidate in Spain and then open new markets abroad.
We believe in AdWords because it is what has worked best and we know we will be connected with people who are really looking for our service.