A Growth Engine for Europe

ImiD is an ambitious full-service advertising agency in Estonia that has been using Google AdWords since 2010. Owner Tanel Tein realises it’s no secret that he has been a big fan of AdWords for some time. “When clients call us, we tell them our story and say, see, you found us thanks to AdWords. And your future clients will find you exactly the same way,” he says. “We can offer at least a 30% increase in the number of visitors to a client’s website through the use of AdWords.” The big advantage Tanel sees with AdWords, over channels such as telemarketing and direct mailing, is that after initial set-up it continues to work without much need for additional time or human resources. While the company has tried several advertising types and channels over time, it has always decided in favour of AdWords. “In the world of advertising, it’s important to show the client results. With AdWords, everything is crystal clear. It has a tangible impact,” says Tanel.