Endra provides Romanian designers with maximum visibility
Endra is an e-commerce website that promotes Romanian fashion designers and sells their products, with a focus on limited-edition and unique items. In addition to the Internet business, the company has a shop in Bucharest. Managing Partner Ruxandra Anastasiu explains that the company’s website accounts for 80% of inventory turnover, while the physical store generates the remaining 20%. Endra has been advertising using Google AdWords since the business was founded in 2011, which, in Ruxandra’s opinion, accounts for this striking difference. “Google AdWords is more than just a service,” says Ruxandra. “It’s been of help to our business in real-time, and that’s led to increased visibility and sales.”
Google AdWords is more than just a service. It’s been of help to our business in real-time, and that’s led to increased visibility and sales.