Click Birotica finds its most important development partner in AdWords
Founded in 1997, Click Birotica sells office supplies and stationery. The Romanian company also provides consulting and IT services. Over the course of three years, Google AdWords has proven to be its most effective online advertising tool – yielding the best results. In 2015, the company will roll out additional Google products, namely Google Analytics and Google Maps. And its website will be completely updated to meet new market demands all over the country. The online shop was launched in 2010 and now generates around 10–15% of turnover. Click Birotica’s Manager, Laurenţiu Gheorghe, says: “Google AdWords is our most important development partner. It isn’t just a service, it’s a true growth partner.” In terms of results, Laurenţiu says that in 2013, the firm registered a 60% growth in online sales from 2012, while in 2014 it showed a 35% increase. He couldn’t be happier with these results and believes AdWords offers the best return on investment of all tools he has tried.
Google AdWords is our most important development partner. It isn’t just a service – it’s a true growth partner.