Small company Belform takes shape
Founded in 1992, Belform is a Romanian company specialising in the production of acrylic bathtubs and other bathroom fixtures. The company gained ground by collaborating with designers who combine utility with a modern look and feel, and in 2004 it became one of the top three acrylic bathtub producers in the country. Belform has been using Google AdWords to advertise online for a few years now. This has led to increased visibility. According to the company’s Director of Sales, Adrian Tone, the tool is “a development opportunity for small companies like Belform, as well as a way to increase visibility.” And the results have been spectacular. The company has seen a 150% increase in sales of bathroom fixtures and a 37% increase in acrylic bathtub sales. What’s more, AdWords has generated nationwide demand for the company’s products, improved their online visibility and contributed to the growth of their overall business.
Google AdWords is a development opportunity for small companies like Belform.