Huge increase in unique visitors to luxury villa rental website
Dutchen is a young, dynamic company founded in 2010 that rents out luxury villas in small-scale holiday parks, situated in unique locations. It has used Google AdWords since 2011.
The AdWords campaigns help them reach exactly the right target groups, while also giving Dutchen more visibility and receiving more visitors. Moreover, thanks to AdWords, Dutchen has been able to profile less well-known parks and also new ones. In 2014, Dutchen achieved 35% growth in site traffic, chiefly through AdWords – currently the only channel used by Dutchen “Although we’re not right at the top yet,” says Stella Groot, “we are now nicely visible and therefore get more clicks, visitors and of course a higher turnover.” Dutchen has been able to take on new staff and is now expanding abroad.
Stella is highly satisfied with AdWords and the link with Google Analytics; she can respond effectively to the results of the campaigns, as she can see exactly what people are looking for. “Thanks to AdWords, our turnover is more stable and we are no longer dependent on individual advertising campaigns, where there’s no way to determine whether you've reached the right target group,” concludes Stella.
With AdWords Dutchen knows how to reach the right target group.