Lingerie retailer gives year-round sales a boost
Brigitte Heuker of Hoek and her partner Eric already had a physical shop selling lingerie, swimwear and nightwear when they went online in 2010. Then in 2013, Eric started working with Google AdWords campaigns. “The online shop had already been going for a couple of years and the statistics were clear,” he explains. “Every year, sales rose from January to August and then, after the summer holidays, they fell.”
When they first launched an AdWords campaign in 2013, they were able to keep sales high in August and beyond. In 2014, in January, which is generally already a good month, sales were even higher, thanks to AdWords. Brigitte adds “Higher than we were used to. Since 2013, sales have almost doubled in the peak months.”
On the whole, sales from September to January have been up by roughly 40%. “If I stopped the AdWords campaigns for a month, then sales would drop like a stone,” concludes Brigitte. “So of course we’re now focusing on the online shop.”
If I stopped the AdWords campaigns for a month, then sales would drop like a stone.