A Growth Engine for Europe

Barberology provides a unique and innovative gentlemen’s barber experience in the heart of Birmingham. The salon started out with just two employees and no website, but Founder Adam Gore quickly realised that the shop needed a digital presence to grow, since all its competitors were very active online. He then turned to the Digital Garage for the tools and knowledge to build the website. “I booked myself in for all the seminars and even had a one-to-one session straight after.” Adam says. The workshops provided all the skills he needed; he learned how to boost online visibility and establish a successful digital presence. As a result, Barberology is now ranked number one for 22 search terms within Birmingham, its client base has increased by 88% and profits are up 30% month on month. The business has hired eight more staff and even recently opened a second shop in Harborne. “The most exciting part is seeing the queues outside the front door every morning,” Adam adds. “Without the help of Digital Garage, we would never have been able to grow so quickly.”