Santé Discount, the pharmacy that’s just a click away
Created in 2008 in Toulouse by two pharmacists, Santé Discount is an online pharmacy offering professional advice and quality products at attractive prices. For seven years now, the company has been using various digital and analytical tools as well as constantly refining its Internet strategy to accelerate growth and consolidate its position abroad.
For Loïc Lagarde, Managing Director of Santé Discount, search engine optimisation and marketing (SEO and SEM) are at the heart of the company’s growth and underpin its ability to win over new clients: “We are meticulous when it comes to describing our products and diligently use Google AdWords.”
However, for Loïc, the key to optimising his investments lies in constantly analysing results. “Google AdWords in conjunction with Google Analytics give me an accurate real-time vision of return on investment and I can increase or decrease the budget in line with daily results.”
Having secured loyal consumers in the French market and experience in SEO and SEM, Santé Discount is becoming more mobile-optimised and is gradually conquering other European markets with the Sanareva brand.
Google AdWords in conjunction with Google Analytics give me an accurate real-time vision of return on investment.