A Growth Engine for Europe

Paratamtam.com is an online parapharmacy, specialising in over-the-counter health and beauty products from well-known brands at highly attractive prices. Founded in Marseille in 2010, the company now invests 100% of its marketing budget online, principally in Google AdWords campaigns. “AdWords helps us acquire new customers, and above all more customers whom we can target better, according to which products we want to emphasise,” explains Jérémy Iconomou, Marketing and Communications Manager. Jérémy admits his marketing budget has risen considerably since the business was launched, but turnover has also grown strongly and the company has even been able to take on new staff. The initial customer base grew up around Marseilles, but today Paratamtam sells throughout France and is taking on the market’s biggest names. “Google AdWords has helped us gain visibility with customers searching for our products. We’ve managed to position ourselves at the forefront of our sector by simple and effective means.”