UK electronic e-commerce retailer grows to 4 million registered users
E-commerce retailer Ebuyer.com is the largest independent online seller of computer and electrical goods in the UK. The combination of Google AdWords and Google Analytics enables Ebuyer to generate around 30% of its total revenue and have control of the company’s destiny. “A lot of our traffic comes via Google,” says Stuart Carlisle, Managing Director of Ebuyer. The close relationship Ebuyer.com enjoys with Google, which extends to beta testing the products that could well determine the company’s future direction, is also of considerable strategic importance. “We meet regularly with Google. They know what they’re talking about and it always feels like they’re here to help and guide us through e-commerce,” says Stuart. “It’s about trust. E-commerce touches so many parts of so many companies nowadays it’s important to understand its role in every aspect of your business.”
E-commerce touches so many parts of so many companies nowadays it’s important to understand its role in your business.