Zukunftswerkstatt für Deutschland

Founded in Munich, Traffective GmbH supports website operators, publishers and media groups in optimising their online advertising across all digital channels. In addition to optimising classic banner advertising, special formats, video, in-game and mobile integration, the company focuses above all on future-oriented yield optimisation of these forms of advertising via real-time selling and supporting its partners in establishing the necessary infrastructure and associated adserver setups.

In 2013, the company realigned its business model to become a specialist provider of digital revenue optimisation, including a complete restructuring of its team. The reason for this was a decision to focus fully on its core competency of monetising digital advertising spaces. There can be no doubt it was a good decision: “As an AdSense Certified Partner, we have a highly specialised profile that our clients value highly,” says Director of Key Accounts Heiko Staab. “With our knowledge of how to profitably deploy Google products, such as DoubleClick Ad Exchange and Google AdSense, to interact effectively, we are able to increase the income of publishers in a much more optimised way. Within a short period of time, we have been able to offer many companies our services, which immediately paid off for them in pure monetary terms.” The new focus on Google products has attracted the attention of several big-name clients, meaning that the team can keep expanding. Google also scores highly with the team from Munich for its commitment to partnership: “We consistently receive highly professional support from Google and are therefore able to always offer our clients the best possible advice,” concludes Staab. “We’re already looking forward to the next joint Google event in Munich.”