A Growth Engine for the UK

The small Hellerup-based firm Vinterservice provides snow removal services and equipment. It’s a rather narrow concept in what is a fairly unsnowy country, but thanks to Google AdWords and Google Places API, Vinterservice has established itself in North Jutland and in the country’s biggest cities. And it’s currently intensively courting the huge market on the other side of the Atlantic. Owner Niels E Bidstrup explains: “AdWords is our path into the North American snow removal market, and it’s our way of being visible at home. We’ve gone from removing snow in 0 locations in Copenhagen to 200 in just three seasons. A little money spent on AdWords has gone a long way.”

Creating a good set-up with the right keywords and a strategy that appeals to decision-makers has been a learning process, Niels notes: “We had to learn how to make users think and talk about what we sell. And how to create the right message. We’ve been able to use a lot of the thinking we’ve done online in other sales channels too.” The fact that AdWords is always available online, and is also incredibly easy to work with, has meant a lot. Niels concludes: “AdWords is there to increase my opportunities when, as a small business, I try to take on big companies.”