Scan-Kill lets customers come to them
In 2005, Jan Skov Jensen started making a living from exterminating vermin through his company Scan-Kill, which, in just a few years, has become the preferred pest controller in the Ålborg area. The customers have been streaming in since 2007, when the company first began using Google AdWords.
“AdWords means that I don’t have to go out and find customers. They come to me,” explains Jan. “Before AdWords, I’d have to put in work and make calls to get customers. I don’t have to do that today. Partly because of AdWords, but also thanks to word-of-mouth recommendations. ”
“Right now is peak season, so we are really busy, which is why we’ve turned it down our AdWords campaigns a little,” says Jan. “But as soon as it’s low season, we increase our spend on AdWords again to make sure we have work.”
The company currently has four full-time and two part-time employees. They provide services to both business clients and private individuals in and around Ålborg, on an ad-hoc or contract basis. “I know that, with AdWords, I’ll get the customers I need into the shop,” concludes Jan.
I know that, with AdWords, I’ll get the customers I need into the shop.