A Growth Engine for Europe

Wynajmij Kampera specialises in renting out motorhomes, and has been using Google AdWords since 2012. AdWords has helped the company not only to establish its brand online but also to really widen its pool of customers across Ireland, Sweden and the UK. Increasing interest in Wynajmij Kampera’s services has enabled the company to take on new employees and expand its fleet from one to six vehicles. When the Co-Owner of Wynajmij Kampera Wojciech Złotnicki was asked why he chose AdWords, he simply replied: “Placing an ad with Google is easy and effective.” Wojciech explains that the company’s costs have stayed the same largely thanks to Google. This is why Wynajmij Kampera spends 80–85% of its marketing budget on online advertising.