Willitomaatti Catering sees rapid expansion thanks to Google AdWords
Willitomaatti Catering began using Google AdWords soon after it started trading in 2012. “It quickly became apparent that Google AdWords is a key marketing tool in our sector. Our customers primarily shop online,” explains Jussi Peisa, the entrepreneur behind the business. “I got great support in my own language from Google on a turnkey basis. The visibility, presence and, consequently, the number of unique visitors to our company’s website have all increased significantly. And our revenue has grown by 70% since 2013, with the website now getting thousands of visitors. In fact, our adverts are viewed 18,000 times a month, with 98% of our customers finding us via the Internet.”
Jussi started his events catering business alone, but, thanks to the success the business has seen within the space of just two years, he now employs 12 people. Demand for the company’s services exploded in 2014 when word began to spread about Willitomaatti Catering’s high-quality products. “Even though orders come in from all around southern Finland, we’ve also started generating interest in Helsinki, where our home city of Porvoo has a great reputation for artisan products and people are prepared to pay for high-quality,” Jussi explains.
In Jussi’s eyes, the decision to use Google was easy: “AdWords enables us to monitor our sales very accurately and is a really useful tool. Once you’ve learned how to use it properly, the rewards speak for themselves.”
Once you’ve learned how to use AdWords properly, the rewards speak for themselves.