Launchpad supports Usheru to give more people a perfect cinema experience
Usheru helps people find the perfect seat at cinemas, film festivals and outdoor screenings across London and Dublin. Thanks to curated content and suggestions based on their personal tastes, users can use the app or website to book their ideal film experience. Support from Google Launchpad has been fundamental to Usheru’s continued growth. “We joined Launchpad to build connections. Being linked with Google has given us validation and endorsement, while being part of a start-up community helps us learn and share experiences,” says Catherine Downes, Co-founder. From access to Google Campus, to UX reviews with Google Experts, to AdWords support, Launchpad has benefited across a number of areas. “Early on, our biggest challenge was making Usheru flow well for users. The UX reviews helped us redesign our landing page so users can see exactly what we offer,” says Catherine. “Implementing the new techniques we learned from the Launchpad community has helped us increase traffic by 400%.” Dedicated support from an AdWords mobile specialist has also had significant impact. By nailing down its cost per acquisition, the company has been able to show investors how it justifies decisions. “Launchpad has made us much more investor-ready, which is helping us secure funding to support our growth,” says Catherine. For the Usheru team, Launchpad also signifies personal relationships. Monthly meetings with AdWords specialist James Brady are a particular highlight – a time to drink coffee, trade stories and do some serious strategising.
Implementing the new techniques we learned from the Google Launchpad community has helped us increase traffic by 400%.